K29 was established by the producers of the Lizard Edutainment educational games to promote the distribution of educational materials on-line. In the first instance it will focus on the world wide problem of numeracy by providing fun educational games where the learning outcomes are driven through having fun and learning at the same time. It focuses on materials for the formative ages that provide an understanding of mathematical concepts.

K29 edutainment products are for all, regardless of geographical location and regardless of starting ability.

K29 is now in the process of signing the games (adding sign language components to the games) so that the hearing impaired and deaf children can have an opportunity to play games equal to those children with no hearing defiency. K29 believes that its products will also be suitable for other children such those that are unable to attend normal school.

During the development of the materials K29 has adopted the methodology of distance learning whereby kids that live in isolated areas or are traveling for an extended period of time are able to are keep up with their schooling.